Dark strains


Excerpt from Applied Ballardianism: A Theory of Nothing

“The target demographic was beyond street smart; they’d seen and heard it all before. The logical next step, as Ballard predicted, was to market their nightmares, and the only place left to visit when the world has been stripmined of experience, when every angle has been exhausted, is the inside of our skulls—and our deepest, darkest fears.

‘To keep us happy and spending more as consumers,’ he once said, ‘capitalism is going to have to tap rather more darker strains in our characters… If you look at the way in which the more violent contact sports are marketed… and of course the most violent entertainment culture of all, the Hollywood film, all these have tapped into the darker side of human nature in order to keep the juices of appetites flowing.’